MY ROLE:

Team Leadership, Art Direction & Creative Strategy​​​

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TEAM:

Tara Reynolds  (Art Director), Caroline Daniels (Multimedia Designer, paid social), Ashley Kim (Junior Designer, Paid Social, Adria Bonaccorsi (Digital Designer, Email), Kim Capers (Digital Designer, Production)

As the Senior Director of Digital Design, I spearhead the creative vision along with our Digital Art Director for our launch and promotional campaigns, ensuring that every element aligns with our brand identity. I guide my team in developing impactful assets, fostering collaboration and innovation. Together, we transform ideas into visually compelling content that resonates with our audience and drives engagement. ​

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Tarte.com had the most successful revenue years to date in 2023 & 2024. We generated record-breaking revenue & site performance through creative innovation, streamlined user journeys, & compelling brand storytelling.